While Prince Charles isn’t joining the blogging community just yet, he is adding videos and other information to his own website, RainforestSOS.org. This website is a part of the prince’s campaign to raise awareness about the rainforest and to help put an end to tropical deforestation, a cause dear to his heart.
Prince Charles and his two sons, Prince William and Prince Harry, appear in a short 90 second clip in which they speak out about deforestation. The campaign video also includes appearances by a number of other famous environmentalists, including Harrison Ford, Robin Williams, and the Dalai Lama. Each celebrity and non-celebrity (there are students, children, and others in the film, too) appears with a frog, the symbol of the rainforest. At the end, the most famous frog of all, Kermit the Frog, appears to make his own appeal on behalf of the amphibians and other animals who live in the rainforests.
One of the unique aspects to Prince Charles’s campaign is that it’s interactive. Users will find profiles for RainforestSOS on all the top social networking sites, and they’ll be able to create their own versions of the short film and more. All of this may look like another celebrity using a cause to further their own popularity, but it’s much more than that. Prince Charles has made this program his top priority. In addition to the website, he has created a partnership called the Emergency Package for Tropical Forests that will provide money to develop alternatives to destroying the rainforest and help developing countries implement these new methods.
More information about the campaign can be found at RainforestSOS.org or, if you live in the UK, you can text SOS to 60777.